Influencing Up
Monday, October 6th, 2008“The great majority of people tend to focus downward. They are occupied with efforts rather than results. They worry over what the organization and their superiors ‘owe’ them and should do for them. And they are conscious above all of the authority they ‘should have’. As a result they render themselves ineffectual”. - Peter Drucker
Peter Drucker has written extensively about the impact of the knowledge worker on modern organizations. Knowledge workers can be defined as people who know more about what they are doing than their managers do. While many knowledge workers have years of education and experience in training for their positions, they often have little training in how to effectively influence upper management. As Peter has noted, “The greatest wisdom not applied to action and behavior is meaningless data.”
The ten guidelines listed below are intended to help you do a better job of influencing your upper management. I hope that you find them useful in helping you convert your good ideas into meaningful action!
1) When presenting ideas to upper management, realize that it is your responsibility to sell – not their responsibility to buy.
In many ways, influencing up is similar to selling products or services to external customers. They don’t have to buy – you have to sell! Any good salesperson takes responsibility for achieving results. No one is impressed with salespeople who blame their customers for not buying their products.
If more time were spent on developing our ability to present ideas, and less time were spent on blaming management for not buying our ideas, a lot more might get accomplished.
The effective upward influencer needs to be a good teacher. Good teachers realize the communicating knowledge is often a greater challenge than possessing knowledge.
2) Focus on contribution to the larger good – not just the achievement of your objectives.
An effective salesperson would never say to a customer, “You need to buy this product, because if you don’t, I won’t achieve my objectives!”
Effective salespeople relate to the needs of the buyers, not to their own needs. In the same way effective upward influencers relate to the larger needs of the organization, not just to the needs of their unit or team.
3) Strive to win the “big battles” – don’t waste your energy and “psychological capital” on trivial points.
Executive’s time is very limited. Do a thorough analysis of ideas before “challenging the system”. Don’t waste time on issues that will only have a negligible impact on results. Focus on issues that will make a real difference. Be willing to “lose” on small points.
4) Present a realistic “cost-benefit” analysis of your ideas – don’t just sell benefits.
Every organization has limited resources, time and energy. The acceptance of your idea may well mean the rejection of another idea that someone else believes is wonderful. Be prepared to have a realistic discussion of the costs of your idea. Acknowledge the fact that something else may have to be sacrificed in order to have your idea implemented.
By getting ready for a realistic discussion of costs, you can “prepare for objections” to your idea before they occur. You can acknowledge the sacrifice that someone else may have to make and point out how the benefits of your plan may outweigh the costs.
5) “Challenge up” on issues involving ethics or integrity – never remain silent on ethics violations.
The best of corporations can be severely damaged by only one violation of corporate integrity. Hopefully, you will never be asked to do anything by the management of your corporation that represents a violation of corporate ethics. If you are, refuse to do it and immediately let upper management know of your concerns. This action needs to be taken for the ultimate benefit of your company, your customers, your co-worker and yourself.
When challenging up try not to assume that management has intentionally requested you to do something wrong. In some cases, inappropriate requests may be made because of misunderstandings or poor communication. Try to present your case in a manner that is intended to be helpful, not judgmental.
6) Realize that your upper managers are just as “human” as you are – don’t say, “I am amazed that someone at this level…”
Even the best of leaders are human. We all make mistakes. When your managers make mistakes, focus more on helping them than judging them.
7) Treat upper managers with the same courtesy that you would treat partners or customers - don’t be disrespectful.
While it is important to avoid “kissing up” to upper management, it is just as important to avoid the opposite reaction. A surprising number of middle managers spend hours “trashing” the company and its executives or making destructive comments about other co-workers.
Before speaking it is generally good to ask four questions:
a. Will this comment help our company?
b. Will this comment help our customers?
c. Will this comment help the person that I am talking to?
d. Will this comment help the person that I am talking about?
If the answers are no, no, no and no – don’t say it! There is a big difference between total honesty and dysfunctional disclosure. As we discussed earlier, it is always important to “challenge up” on integrity issues. It is often inappropriate to “trash down” when making personal attacks.
Support the final decision of the team – don’t say, “They made me tell you” to direct reports.
Assuming that the final decision of the team is not immoral, illegal or unethical – go out and try to make it work! A simple guideline for communicating difficult decisions is to ask, “How would I want someone to communicate to their people if they were passing down my final decision and they disagreed with me?” Treat your manager in the same way that you would want to be treated if the roles were reversed.
9) Make a positive difference – don’t just try to “win” or “be right”.
We can easily become more focused on what others are doing wrong, than how we can make things better. An important guideline in influencing up is to always remember your goal – make a positive difference for the organizations.
Corporations are different that academic institutions. In an academic institution the goal may be sharing ideas, not impacting the world. Hours of acrimonious debate can be perfectly acceptable. In a corporation, sharing ideas without having an impact is worse than useless. It is a waste of the stockholders money and a distraction from serving customers.
When I was interviewed in the Harvard Business Review, I was asked, “What is the most common ‘area for improvement’ for the executives that you meet? My answer was “winning too much”. Focus on making a difference. The more other people can “be right” or “win” with your idea, the more likely your idea is to be successfully executed.
10) Focus on the future – “let go” of the past.
One of the most important behaviors to avoid is “whining” about the past. Successful people love getting ideas aimed at helping them achieve their goals for the future. We dislike being “proven wrong” because of our mistakes in the past. By focusing on the future you can concentrate on what can be achieved tomorrow, as opposed to what was not achieved yesterday. This future orientation may dramatically increase your odds on effectively influencing up. It will also help you build better long-term relationships with people at all levels of your organization.
In summary, think of the years that you have spent “perfecting your craft”. Think of all of the knowledge that you have accumulated. Think about how your knowledge can potentially benefit your organization. How much energy have you invested in acquiring all of this knowledge? How much energy have you invested in learning to present this knowledge – so that you can make a real difference?
My hope that by making a small investment in learning to influence up, you can make a large, positive difference for the future of your organization!
Life is good.
Marshall
https://MarshallGoldsmithLibrary.com
http://www.MarshallGoldsmithFeedForward.com
October 8, 2008 - Boston - Linkage: “What Got You Here Won’t Get You There” one day program
October 13, 2008 - Palm Desert, CA - Global Institute of Leadership Development - Register with discount: GILD08-PW
October 29, 2008 - Japanese Business Executives - Tokoyo, Japan
October 30, 2008 - Japanese Business Coaches - Tokoyo, Japan
December 2, 2008 in San Francisco - Linkage: “What Got You Here Won’t Get You There” one day program
